Source:
http://classiccars.brightwells.com/viewdetails.php?id=3936
Austin 7 Swallow, Two Seater, 1930
- Hammer value: £14,200
- Price: 29,950 Euro Techno Classica Essen 2014
- Description: Austin 7 Swallow Two Seater
- Registration: DF 9519
- Year: 1930
- Colour: Aluminium
- Engine size: 747 cc
- Chassis No.: 104364
- Engine No.: B7136
Much of the
Austin 7's success can be put down to the fact that it was designed as a "big car in miniature".
The sceptical buying public could see that it was properly engineered, and its quality of manufacture was
every bit as good as its larger siblings.
Austin had an enviable reputation for reliability and robust design which no doubt helped to persuade
the British public that a small car could survive daily use, the cyclecar competition of the time struggling
to make such a claim. Despite its size, the Seven offered remarkable performance, durability and big car comfort at a price that the working man could afford. It genuinely was "motoring for the millions".
It was common practice for manufacturers to offer their chassis’ to outside coachbuilders. Austin were no exception and the Seven became very popular with names such as Boyd Carpenter, Gordon England, Taylor, Duple and of course,
William Lyons at Swallow. He produced two gorgeous designs, a tiny Saloon and an open Two Seater (the latter in much smaller numbers), both models being highly desirable today amongst collectors thanks to their wonderful looks and their Jaguar connection.
The open Two Seater arrived first, the company being so strapped for cash that they couldn’t afford a pitch inside the 1928
Earls Court Show, choosing simply to park the new car outside, hoping to catch the eye of the press. In fact it was spotted by Jack Barclay, the famous Rolls Royce and Bentley dealer from Berkeley Square, who immediately placed a significant order.
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